Edinburgh is the inspiring capital of Scotland, where centuries of history meet a vibrant and cosmopolitan city in an unforgettable setting. Edinburgh is full of iconic landmarks, world-famous festivals and exciting possibilities. Edinburgh is the 2nd most visited city by foreign visitors in the UK after London.
Edinburgh has the strongest economy of any city in the UK outside of London. Known primarily for brewing and distilling, banking and insurance and printing and publishing in the 19th century, Edinburgh’s economy is now based mainly on financial services, scientific research, higher education and tourism.
The financial services industry, with its particularly strong insurance and investment sectors, and underpinned by Edinburgh-based firms such as Scottish Widows and Standard Life, accounts for the city being the UK’s second financial center after London and Europe’s fourth.
Tourism is also an important element in the city’s economy. As a World Heritage Site, tourists come to visit historical sites such as Edinburgh Castle, the Palace of Holyrood and view the Old and New Towns. Edinburgh is a major tourism centre in the UK and gateway to the rest of Scotland. Around 4 million visitors a year inject £1.32 billion into the local economy. Scotland’s Inspiring Capital is the UK’s favourite domestic holiday alternative to London and has a multiple award-winning reputation as one of the most attractive destinations in the world, with an ideal mix of shopping, culture, music, heritage and leisure facilities.
The tech sector in Edinburgh has grown rapidly over the last 10 years. The city is now home to a wide range of companies from major firms such as Amazon and Microsoft as well as home grown companies like Rockstar, Skyscanner or Fanduel.
Low Carbon and Sustainability. The Edinburgh City Region is at the forefront of Scotland’s renewable energy sector due to its expertise in developing and bringing to market new renewable technologies and existing strengths in engineering and traditional energy.
Creative Industries. Edinburgh, the world’s first UNESCO City of Literature is recognised internationally for its artistic, creative and cultural excellence. Edinburgh hosts a year-round programme of 12 festivals generating £200m for the local economy and supporting almost 4,000 jobs. This creative legacy underpins Edinburgh’s reputation as a centre of knowledge and innovation. It is also a key factor in the city region’s attractiveness as a destination and high quality of life.
The food and drink industry. Edinburgh & The Lothians is a real foodie’s paradise with quality, character and imagination defining its culinary scene. Whether you want to treat yourself to fine dining in one of the city’s four Michelin-star restaurants or enjoy coffee and a cake in the region’s many cafes and tearooms, you won’t be disappointed. Show less there is also an excellent choice of bars and pubs where you’re guaranteed a warm welcome and great food and drink. From the bustling heart of Scotland’s capital city to cosy rural pubs, there’s plenty of choice to suit all taste and budgets.
Once you’ve been inspired by the delicious flavours on the menu, head along to the regular farmers’ markets, from Edinburgh to Haddington, and pick up fresh local produce direct from the producers, or stop by farm and specialist food shops. There’s always a fantastic selection of everything from seafood and seasonal fruit and vegetables to beef and lamb.
Another great way to improve your culinary skills is by taking a cookery class such as those offered at the Edinburgh School of Food and Wine. Whether you want a class which lasts one day, one week, or an afternoon taster session, there is plenty choice, and what better way to impress your friends and family than by showing off your newly acquired skills?
No visit to Edinburgh & The Lothians is complete without a visit to the area’s drink attractions.
Discover how Scotland’s national drink is produced with a tour of a distillery in East Lothian, admire the largest collection of malt whisky in the world, or sample a thirst-quenching craft beer.
Come and experience the true taste of Edinburgh & The Lothians and enjoy an excellent selection of great food and drink.